Thursday, September 6, 2012

Program or Be Programmed: A Review

Program or Be Programmed: Ten Commandments for a Digital Age by Douglas Rushkoff

My Rating: 3 of 5 stars

In this book Douglas Rushkoff not only discusses what it means to be a participant in this new, fast-paced digital world, but he also outlines ten rules (or "commandments" as he calls them) for for us to use so we don't get swept off our feet in media streams. Rushkoff takes his time delving into the possible repercussions of Time, Place, Choice, Complexity, Scale, Identity, Social, Fact, Openness, and Purpose.

Rushkoff begins his chapter by defining what he calls the "computer biases" concerning each of the ten aspects of dealing with digital media. With Place, for example, "digital media are biased away from the local, and toward dislocation." He then discusses both the benefits and disadvantages of each of the computer biases.

I really like Rushkoff's style of discussing each of the ten commandments of digital media. I appreciate how he presents both the good and bad in each aspect. I think a lot of people become one sided in the debate over the how good/bad the Internet is for its users, but Rushkoff tries to steer clear of that. Rather, he invests his time in trying to help readers understand how to stay on top of digital media so they don't become overwhelmed. There are times when his reasoning becomes convoluted, but his tone stays very upbeat and engaging.

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